Social Media Ads vs Google Ads: Which is Better for Perth Businesses?
If you’re investing in digital ads for your business, one of the biggest questions you’ll face is: Should you advertise on Google or social media?
The answer isn’t as simple as choosing one over the other. Each platform serves a different purpose, reaches customers at different stages of the buying journey, and delivers unique advantages. For Perth businesses, the right strategy depends on your industry, goals, budget, and target audience.
At Two Tones Co, we help local businesses maximise their return on investment by building customised digital ads strategies that combine Google Ads, Meta Ads, and creative content to generate measurable results.
Understanding the Difference Between Google Ads and Social Media Ads
The biggest difference lies in customer intent.
Google Ads
Google Ads target people who are actively searching for products or services. They already have a need and are looking for a solution.
For example, users may search for:
- Bathroom renovation Perth
- Wedding photographer Perth
- Italian restaurant near me
- Digital marketing agency Perth
These searches show high purchase intent, making Google Ads ideal for generating enquiries and sales.
Social Media Ads
Social media platforms like Facebook and Instagram interrupt users while they’re browsing content.
Instead of responding to a search, these digital ads create awareness, build interest, and encourage potential customers to take action.
This makes them perfect for introducing your business to people who may not know you yet.
When Google Ads Work Best
Google Ads are ideal if your customers already know what they need.
Businesses that often perform well include:
- Tradies
- Builders
- Renovation companies
- Dentists
- Lawyers
- Photographers
- Restaurants
- Accountants
- Local service businesses
Because users are searching with intent, Google Ads often produce high-quality leads quickly.
When Social Media Ads Deliver Better Results
Social media advertising is excellent for businesses that rely on visual content or impulse buying.
Examples include:
- Cafés
- Restaurants
- Gyms
- Beauty salons
- Fashion brands
- Retail stores
- Event venues
- Fitness coaches
- Real estate agencies
Creative videos, customer testimonials, behind-the-scenes content, and promotional offers perform exceptionally well on social platforms.
Comparing Google Ads and Social Media Ads
| Feature | Google Ads | Social Media Ads |
|---|---|---|
| Customer Intent | High | Medium |
| Best for Leads | Excellent | Good |
| Brand Awareness | Moderate | Excellent |
| Visual Storytelling | Limited | Excellent |
| Fast Sales | Excellent | Good |
| Building Trust | Good | Excellent |
| Remarketing | Excellent | Excellent |
For many Perth businesses, using both platforms together delivers the strongest results.
Why Combining Both Creates Better Results
Instead of choosing one platform, successful businesses often combine multiple digital ads channels.
For example:
A potential customer sees your Instagram Reel showcasing your business.
A few days later, they search your company on Google.
They click your Google Ad.
They visit your website but don’t enquire.
Later, they see a Facebook remarketing advertisement reminding them about your service.
Finally, they submit an enquiry.
This customer journey happens every day.
Using multiple advertising channels keeps your business visible throughout the buying process.
Creative Content Makes Digital Ads More Effective
Advertising platforms continue to evolve, but one thing remains constant great creative wins attention.
High-performing digital ads include:
- Professional videos
- High-quality photography
- Customer testimonials
- Before-and-after transformations
- Educational content
- Behind-the-scenes videos
- Limited-time offers
At Two Tones Co, we produce creative content designed specifically to improve ad performance and increase conversions.
AI is Changing Digital Advertising
Artificial intelligence is transforming how advertising platforms optimise campaigns.
Modern AI can:
- Find ideal audiences
- Optimise bidding automatically
- Improve ad delivery
- Test multiple creatives
- Predict customer behaviour
- Increase conversion rates
However, AI still relies on strong creative assets, accurate tracking, and a clear marketing strategy.
That’s where experienced marketers make the difference.
How Two Tones Co Helps Perth Businesses
At Two Tones Co, we don’t believe in a one-size-fits-all advertising strategy.
We analyse your business, industry, competition, and goals before recommending the right mix of digital ads.
Our services include:
- Google Ads Management
- Facebook & Instagram Ads
- Content Creation
- Video Production
- Photography
- Landing Page Optimisation
- Conversion Tracking
- Local SEO
- AI-Optimised Marketing Strategies
Every campaign is backed by data, creativity, and continuous optimisation to maximise your return on investment.
Which Platform Should You Choose?
The best platform depends on your business objectives.
Choose Google Ads if you want:
- High-intent leads
- Phone calls
- Website enquiries
- Local service bookings
Choose Social Media Ads if you want:
- Brand awareness
- Community engagement
- Product discovery
- Visual storytelling
For most businesses, the best strategy is a combination of both.
Final Thoughts
The debate between Google Ads and social media ads isn’t about choosing a winner it’s about using each platform where it performs best.
A well-planned digital ads strategy helps Perth businesses attract new customers, build trust, and increase revenue by reaching people at every stage of the buying journey.
At Two Tones Co, we create integrated advertising campaigns that combine Google Ads, Meta Ads, creative content, and data-driven optimisation to deliver real business growth.
Whether you’re launching your first campaign or looking to improve your existing results, our team can help you build a digital advertising strategy that works in 2026 and beyond.
